We are a Recipe and Gastronomic Content Portal. Our website address is: https://www.valedosabor.com

Please also refer to our Cookie Policy, a complementary document to this Privacy Policy, available at: https://www.valedosabor.com/Cookie-Policy/


1. General Information

This Privacy Policy contains information regarding the collection, use, storage, processing, and protection of personal data of users and visitors of Vale do Sabor. Our goal is to demonstrate absolute transparency and clarify the types of data collected, the reasons for collection, and how users can manage or delete their personal information.

This policy applies to all users and integrates the General Terms and Conditions of Use. This document was prepared in compliance with the Brazilian General Data Protection Law (LGPD – Law 13.709/18), the Brazilian Civil Rights Framework for the Internet (Law 12.965/14), and EU Regulation 2016/679 (GDPR).

2. How Do We Collect Personal Data?

We collect personal data in the following situations:

  • Site Access: We record interaction data to improve experience and security (search terms, content sharing, comments, page views, origin URL, browser, IP address).
  • User Account & Dashboard: When creating an account, we collect necessary data such as email and username. Optional profile fields (bio, social media, saved recipes) may be provided by the user.
  • Comments: When posting a comment, we collect your name, email, website (optional), the comment content, IP address, and browser user-agent string to help spam detection.
  • Third-Party Login: If you authenticate via Facebook, Google, Instagram, or Pinterest, we receive basic profile data authorized by you through that provider.
  • Contact Form: We collect data entered voluntarily (name, email, phone, subject, and message) plus technical info (IP, timestamp) exclusively for support and record-keeping.
  • Push Notifications (Webpushr): If you opt-in, Webpushr processes technical identifiers (tokens), browser info, IP, and approximate location to deliver updates and metrics. You can opt-out at any time via your browser settings.

3. What Personal Data Do We Collect?

  • Browsing & Analytics: IP address, cookies, device/browser type, pages visited, and interaction timestamps.
  • Account Data: Email, username, and optional profile preferences.
  • Interaction Data: Comments, messages sent via contact forms, and notification preferences.

4. For What Purposes Do We Use Your Data?

  • User Well-being: Personalizing functionalities and improving the user experience.
  • Platform Improvements: Analyzing how the platform is used to offer better content.
  • Advertisements: Presenting personalized ads based on browsing behavior.
  • User Profile Prediction: Automated processing to evaluate platform usage.
  • Registration Data: Allowing access to exclusive content for registered users.

5. Data Retention

Personal data is stored for the period necessary to provide the service or fulfill the purposes described here, in accordance with Article 15, I of Law 13.709/18. Data may be removed or anonymized upon user request, except where the law requires otherwise (legal obligations, research, or exclusive use by the controller under anonymization).

6. Security Measures

We are committed to applying technical and organizational measures to protect personal data. We use SSL (Secure Socket Layer) technology for encrypted communication and Firewall protection to monitor and block unauthorized network traffic.

7. Data Sharing

We do not sell or share your personal information with third parties for commercial purposes. We may share anonymized data with analytics, advertising, and hosting services to improve the site. If redirected to third-party sites or apps, you are no longer governed by this policy.

8. Cookies

Cookies are text files sent to your device to store navigation preferences. You can reset your browser to refuse all cookies, though some features may not function correctly. For detailed information, see our Cookie Policy.

9. Consent

By using our services and providing personal information, you consent to this Privacy Policy. You have the right to withdraw your consent at any time by contacting us at [email protected].

10. Modifications

We reserve the right to modify this Privacy Policy at any time. Changes take effect immediately upon publication. We encourage users to review this section frequently.

11. Jurisdiction

This Privacy Policy shall be governed by and construed in accordance with the laws of Brazil. Any disputes shall be resolved in the competent courts of the jurisdiction where the site operates.